I think that counts as rule-of-three for the long-winded name for S.H.I.E.L.D.
When Pepper is watching the terrorists’ video on the computer and the translation is activated, I like to think that they actually only said “Tony Stark” and the translation software had been programmed to insert “the great” before his name every time it appears. That just sounds like a Tony Stark thing to do.
It’s kind of weird…I still primarily think of Jeff Bridges as the guy from TRON, so I basically never recognize him no matter what he appears in. I another comment related to this; but I’ll save it until the TRON sequel.